Mar 19, 2020
Rick Parkhill joins the show to talk about his time as the
founder and prior CEO of iMedia Communications, which launched in
2001. Rick talks about how iMedia helped build community and
produced an event where everyone was encouraged to drop their
agendas and just connect for the greater good of the industry. Rick
was a founding executive at Interactive Marketing, Inc. and founded
Digitrends, along with InfoText and Brand Storytelling.
- ● iMedia emerged in the midst of the internet explosion in 1999
when many of the internet companies washed away.
- ● Their first day of business was September 11, 2001, and after
that major tragedy, they moved forward with building jobs for
people and creating commerce for the community.
- ● Although he will never take all the credit, Rick definitely
helped build the digital marketing industry, along with the help of
many other iMedia longtime moguls.
- ● Rick discusses doing a roadshow for clients to explain what
search was, and how it would impact them.
- ● The iMedia events were a space where people were invited to
leave their agendas behind and connect in a nonpolitical
- ● Rick handles big egos like none other, and he has some pretty
good stories about them at iMedia events!
- ● Rick sold iMedia, and it did change in the way of personality
and feel, but that is to be expected anytime a sale takes
- ● There are still a plethora of opportunities out there for
content creators to get hired by brands. They are constantly
looking for professionals to create entertaining and informative
material for their product or service.
- ● “There are massive egos at play, like entitled obnoxious
jerks, like me!” — Kevin
- ● “We were true to our mission, to help the industry grow in a
- ● “You serve the community, and as an event producer your
industry will do fine.”
- Mentioned in This Episode:
- Rick Parkhill