Feb 23, 2020
Jeff Minsky is an award-winning advertising and digital media
pioneer and media technologist. He joins the show to talk about why
one would want to attend CES, the value it can provide to both
consumers and advertising and media professionals, and how it has
evolved over the years. Jeff also gives some insider tips of making
the most of your time at CES, what attendees tend to do wrong, and
how we can know what to look for to better understand how consumers
will be thinking and acting in two to three years.
- ● CES is designed for the consumer electronics industry but has
attracted a very large number of C-level marketers and media
- ● CES is owned and produced by the Consumer Technology
Association, and the core premise is the stage for the next
generation of technology to be unveiled and understood.
- ● You can see huge technology expos at CES, or walk the floor
to find out about something simple yet powerful, such as a brand
- ● Make sure you are carrying four to five portable battery
chargers with you at the show — phones drain fast!
- ● Plan to spend at least one to two days just committed to
walking the show floor. There are over 4,400 companies that
exhibit, and you can really make the most of the event by immersing
yourself in it. The more you make connections on the floor, the
more you can later leverage media partnerships and understand
future consumer behavior.
- ● Yes, it’s true — there really is a robot playing ping pong at
- ● Not only is getting a first-hand look at future consumer
behavior interesting, but it predicts how we will transact and
behave with one another in our homes and lives.
- ● We should look at trends and adapt them for longer-term brand
opportunities, thinking ahead for what will be relevant for two to