Mar 4, 2020
Stephanie Fierman is one of Forbes’ 50 most influential CMOs on
social media and has held senior leadership roles at MediaCom,
Citigroup, JPMorgan Chase, and Time Warner. Stephanie has also run
her own consultancy firm, working with clients such as Equifax and
NBC Universal. She joins the show to talk about the role of women
in tech, how we can really get better at inclusivity in
organizations and level the playing field at the gender level, and
how we can work with the CEO and company to create realistic
- ● All women’s leadership programs aren’t created equally. We
must look at the actual numbers and opportunities they provide and
not just be blinded by the big giant pink cupcakes.
- ● For conferences and gatherings that promote inclusivity, they
should have a representation that mirrors the environments they are
talking about. For every woman that goes to these programs, we also
need men in attendance as well.
- ● Kevin saw it get easier to bring women into conferences and
digital marketing events when it moved from tech to
- ● When you are a CMO, every tool is in service of the objective
of marketing, and tech and data certainly apply.
- ● Often the CMO and CEO have diverging expectations, and that
can lead to confusion about what the main focus should be on.
- ● The CMO role can be one of very high turnover, and the
typical lifespan of a CMO is only 43 months of tenure.
- ● When Stephanie is looking for career opportunities, she
doesn’t hitch her wagon to a certain CMO but instead checks in with
a culture of growth and change.
- ● A great CMO leans on their agency and remains humble enough
to admit there is always new information to learn and put in