Jul 2, 2020
Jeff Ferguson joins the show to talk about how brands are stepping up to reengineer their digital involvement to rise and meet the needs of our current climate. Jeff has been on the scene since the early days of digital as a writer for the trades, speaker, and leader in agency, publishing, and the client-side. Jeff and Kevin discuss the role of entrepreneurs to problem-solve and give hope to the industry, adding the notion that we may even take some of these practices with us after the pandemic is over. Then, Jeff and Kevin give examples of the good, bad, and ugly of media responses from different companies about the pandemic, and even slip into a fun role-playing segment of the show!
Takeaways:
Quotes:
Mentioned in This Episode:
Geeky Quote from Matt Damon Mars Movie
“The COVID-19 Shuffle: How Businesses Embraced Digital Marketing to Survive the Pandemic”
“The COV-Ad Pandemic, And How to Avoid It”
“Rag and Bone’s ‘Why We’re Lowering Our Prices’ Letter is the Biggest Load of Horsesh*t”